| Autor: Katarzyna Szopik-Depczyńska | 247 |
Strony: 247-254
pełen tekst
MARKETING IN R & D PROCESSES
Summary
The list of needs and requirements created for R&D projects are based on description of clients demands, level of market competitiveness and development and on defi ne technological, economical, organizational and time-frame goals enclose as marketing goals. On every stage of R & D projects, achieved results are rated on level of execution of these goals. That brings the necessity of taking market demands into consideration in designing R & D cells activity. The article concerns the role and meaning of marketing in research and development processes.
pełen tekstMARKETING IN R & D PROCESSES
Summary
The list of needs and requirements created for R&D projects are based on description of clients demands, level of market competitiveness and development and on defi ne technological, economical, organizational and time-frame goals enclose as marketing goals. On every stage of R & D projects, achieved results are rated on level of execution of these goals. That brings the necessity of taking market demands into consideration in designing R & D cells activity. The article concerns the role and meaning of marketing in research and development processes.