| Autor: Monika Łada | 415 |
Strony: 415-424
pełen tekst
MANAGEMENT ACCOUNTING METHODS ORIENTED TOWARDS CUSTOMER RELATIONS – APLICATIONS IN POLISH LISTED COMPANIES
Summary
The aim of the paper is to present the results of survey studies concerning the application of customer relation oriented management accounting methods in Polish listed companies. In the paper customer relation oriented methods were pointed out, the results of the survey were discussed and conclusions on the application of this specific group of methods were presented.
pełen tekstMANAGEMENT ACCOUNTING METHODS ORIENTED TOWARDS CUSTOMER RELATIONS – APLICATIONS IN POLISH LISTED COMPANIES
Summary
The aim of the paper is to present the results of survey studies concerning the application of customer relation oriented management accounting methods in Polish listed companies. In the paper customer relation oriented methods were pointed out, the results of the survey were discussed and conclusions on the application of this specific group of methods were presented.